Menu Engineering: Strategies for Success

Menu Engineering: Strategies for Success

It’s more important than ever to review your menu mix and sales data. This can protect your brand and your bottom line.

Look to your soup category as a way to ensure you have profitable and craveable items that work for both on- and off-premise menus.

Frozen, ready-to-eat soups can help you save on labor and stretch your inventory as a speed scratch option in other dishes.


Campbell’s® Reserve Frozen Ready to Eat Roasted Poblano and White Cheddar Soup with Tomatillos

Fire-roasted poblanos, green chilies and tangy tomatillos complement the rich blend of sharp white Cheddar and sweet cream, finished with a refreshing squeeze…