What is Campbell’s^® Build-A-Bowl™?

Campbell’s Build-a-Bowl is an easy and profitable way to satisfy patron cravings for feel-good meals that are also customizable.

This guide will show you how to easily set up a Build-a-Bowl station, as well as increase sales and profitability using on-hand ingredients along with Campbell’s Foodservice products.

With Campbell’s Build-a-Bowl, patrons enjoy the freedom to create their own flavors by choosing which ingredients they want to add to their soup.

Why Build-A-Bowl?

Campbell’s Build-a-Bowl offers what all patrons desire: choice, control and variety. With Build-a-Bowl, patrons can put a unique twist on the familiar by creating soup flavors they want. Patrons may already enjoy and baked potato bar, so why not offer a Cream of Potato soup bar?

How to Execute Build-A-Bowl Menu

Achieve menu variety and reduce foodservice costs. While consumers will love the control and creativity Campbell’s^® Build-a-Bowl menu delivers, you’ll appreciate its set-up simplicity and labor-saving efficiency.