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  • Menu Optimization Tool
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Menu Optimization Tool

Add To Pantry
Menu Concept Location Menu Profile

We have a large portfolio of soups that can meet the needs of any operator. We've developed a tool to help you find the soups that best fit your operation’s unique needs. Campbell’s Foodservice. Made to Serve™.

Get Started
Menu Concept
Step 1:
Menu
Concept
Location
Step 2:
Geographic
Location
Menu Profile
Step 3:
Menu
Profile

Knowing your type of operation will better help us know which soups fit your menu.

Please select your menu concept to continue.
Continue
Menu Concept
Step 1:
Menu
Concept
Location
Step 2:
Geographic
Location
Menu Profile
Step 3:
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Profile

Help us customize your soup options based on geographical consumer preferences.

Please select your geographic location to continue.
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Menu Concept
Step 1:
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Concept
Location
Step 2:
Geographic
Location
Menu Profile
Step 3:
Menu
Profile

Are you traditional or always pushing the envelope? We have soups for the entire spectrum. Please drag the sliderselect an option to let us know your operation’s tendencies.

Traditional Flavors

My menu is all about the classics.

Balanced Flavors

My menu is a mix of classic and trending.

Trending Flavors

The majority of my menu is trend-forward.

Please select your menu profile to continue.
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Menu Concept
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Menu
Concept
Location
Step 2:
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Location
Menu Profile
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Your Soup Optimizations

Thanks for the information! Below, we’ve put together ideal soups for your menu along with other helpful information to get the most out of your menu.

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Soup Benefits

According to the 2016 Technomic Soup & Salad Consumer Trend Report, 40% of consumers visit a restaurant specifically because they enjoy its soup, speaking to the value of differentiated soup offerings.

Incremental Sales

Want to drive more soup volume? Try offering soup flights, giving guests a chance to sample the soups on your menu. Also, by offering soups as a side item, you can give guests the gift of choice and upcharge for it.

Seasonal Sales

Want to be able to drive more seasonal volume? Describe the ingredients in your soup as seasonal. According to the 2018 Technomic Soup & Salad Consumer Trend Report, 70% of consumers are more likely to buy a soup described as seasonal, and 36% will pay more for it.

Seasonal Flavors

When you are preparing winter menus, just remember that chili and baked potato soups spike in the winter, according to NPD SupplyTrack®, latest 12 months, ending November 2017. And 45% of consumers find sweet potatoes appealing as a winter ingredient, according to the winter 2018 Technomic Season’s Eatings report.

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