Summer Insights

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The dog days of summer are the perfect time to refresh your menu, and soup is a perfect item to heat sales up.

Serve summer soups that are proven to sell.

Lobster bisque, Boston clam chowder and New England clam chowder are all seafood soups flavors that spike in the summer. Also, don’t forget about beef chili—as a summer staple as an ingredient, topping and more.

Source: The NDP Group SupplyTrack®, measured in pounds, latest 12 months, ending November 2017

Cold soups are perfect for hot days.

Seafood is a summer staple. So is gazpacho. Get the best of both worlds with our Tuscan Shrimp Gazpacho Soup recipe and start getting more out of your summer soup program.

What’s in season with your guests?

Corn and tomatoes are seasonal foods, and consumers have an affinity for both during the summer. 42% of consumers find corn appealing as a summer flavor, so try these soups that feature corn. Also, 46% of consumers find tomatoes appealing as a summer flavor and ingredient, so try tomato soups or other vegetable classics to get in on the trend.

Source: Technomic Season’s Eatings, summer 2018

Campbell’s Behind our LinesTM Video Series

Watch as our Chef takes you through which flavors and ingredients guests are looking for at this time of year to get the most out of your soup program.