According to the National Restaurant Association’s top culinary trends for 2024, 40% of consumers expressed interest in soups and stews that incorporate internationally inspired ingredients.1, 2 As we head into the new year, global flavors are expected to remain a key focus for consumers.3

Operators may find younger patrons are drawn to dishes with a global flare. More than half (52%) of Millennials say they’re up for sampling soups and stews that include influences from around the world.1 

Serving those items alongside other foods can augment their appeal—especially if you choose selections that offer complimentary tastes, textures, and other elements. 

With National Soup Month approaching in January, winter can be an ideal time to add soup-based pairing specials and LTOs to your menu—and it doesn’t have to be an expensive endeavor, thanks to these newly introduced Campbell’s® Culinary Reserve flavors.