You don’t need to reinvent the wheel to create menu excitement. With 43% of consumers more open to adventurous or global flavors¹—and younger diners seeking customizable, recipe-friendly options²—bold soups are in demand. As frozen, broth, and dry varieties gain momentum,² Campbell’s® Culinary Reserve helps chefs deliver globally inspired flavor with ease and efficiency.

  1. Technomic, Consumer Food Trends, February 2024
  2. Mintel, Soup US, 2025