Minimum Rebate 5 Cases • Maximum Rebate $500
67% OF OPERATORS
menu soup, expected to grow to 69% by 2026. 1
JUST OVER 40% OF CONSUMERS
say they are likely to purchase a soup or salad with a half-sandwich as a combo meal, and more consumers are incorporating these items as accompaniments to lunch and dinner.2
88% OF OPERATORS
purchasing prepared soup agree and completely agree that “traditional, mainstream soup flavors
are important to [their operations]”.3
Source: 1: Technomic Soup, US Menu Trends, Q4 2024. 2: Technomic, Soup & Salad, Consumer Trend Reports, February 2025. 3: NAFS 2024 A&U study