Soup flights are having a moment, and it’s easy to see why. They offer all the comfort of a warm bowl of soup, with the added fun of variety and shareability.
Like so many food trends lately, soup flights got their big break on social media. A few well-styled shots of steaming, mini bowls lined up on wooden boards, and suddenly everyone wanted in. It wasn’t just about the flavor (though that helped)—it was the vibe: cozy, creative, and made to be shared. Influencers hyped it and guests loved it, and before long, restaurants throughout the U.S. were pouring soup into tiny cups and leaning in to the buzz.
Whether it’s a trio of cozy classics or bold global flavors, soup flights let guests sample more and settle less. The buzz is real: Conversation around soup flights has jumped 356% in the past year,¹ and “samplers” as a menu category have grown by 109% at QSRs.2 With 81% of consumers craving shareable options, flights deliver on flavor and experience.2
And thanks to Campbell’s Foodservice, offering soup flights is easier than ever—choose from more than 60 frozen, chef-crafted soups and start stirring up something irresistible.
What’s Cooking Across Social?
Soup flights are heating up social feeds, and these spots are leading the charge. Little Birdie in Parma, Ohio, serves up rotating seasonal flavors like Chicken Noodle, Italian Wedding, Loaded Baked Potato, and French Onion. Algo Bueno in Sacramento goes big with a six-soup lineup, from Red Pork Pozole and Menudo to vegetarian Lentil and Siete Mares Seafood Soup—perfect for sharing (or not). And over in Westville, New Jersey, Piston Diner is serving cozy comfort with Vegetable Tortellini, New England Clam Chowder, and Creamy Potato & Leek—proof that soup season is in full swing.
Products featured are not Campbell’s Foodservice products
Soup Flight Flavor Inspiration
Globally Curated. Flavor Forward.
Give guests a passport to bold flavor with globally inspired soup flights that explore tastes from around the world. Think hearty and deeply satisfying—like Campbell’s® Culinary Reserve Spicy Harissa White Bean Soup, layered with North African heat, or the sweet-meets-savory kick of Campbell’s® Culinary Reserve Caribbean Jerk Chicken, a vibrant new addition packed with island flavor. For Latin-inspired flair, Campbell’s® Culinary Reserve Mexican Street Corn Soup delivers creamy, roasted goodness with just the right spice, while Campbell’s® Culinary Reserve Roasted Poblano and White Cheddar Soup with Tomatillos adds a rich, tangy twist to the lineup. It’s a flavor journey worth sipping.
Amp Up the Spice
Turn up the heat with a spicy soup flight that kicks up flavor. Start with Campbell’s® Culinary Reserve Creole Chicken Gumbo, a deep, smoky blend of spices and slow-simmered comfort inspired by the bayou. Then bring in some global heat with Campbell’s® Culinary Reserve Wicked Thai Style Chicken and Rice Soup, where creamy coconut meets chili and lemongrass for a perfectly balanced bite. Round it out with the hearty kick of Campbell’s® Culinary Reserve Savory Beef Chili with Spicy Pepper Trio—a rich, meaty classic turned up with layers of pepper-driven spice. One flight, three bold ways to bring the fire.
Vegetarian Sips Worth Savoring
Plant forward never looked—or tasted—so good. This vegetarian soup flight serves up rich flavor and feel-good comfort in every bowl. Start with Campbell’s® Culinary Reserve Southwest Vegetarian Chili, packed with hearty beans, bold spices, and slow-simmered depth. Add the velvety indulgence of Campbell’s® Culinary Reserve Aged White Cheddar & Cauliflower Bisque, a creamy, savory blend that feels both elevated and approachable. Finish with a touch of sweetness from Campbell’s® Culinary Reserve Butternut Squash Soup, smooth and satisfying with warm fall spice. This lineup proves that meatless can still mean mouthwatering.
Flavor That Goes Against the Grain
Gluten free doesn’t mean flavor free, and this soup flight proves it. Packed with bold ingredients and slow-simmered depth, each bowl offers a delicious experience that just happens to be gluten free. Kick things off with Campbell’s® Culinary Reserve Cuban-Style Black Bean Soup, rich with tomatoes, peppers, and hearty beans. Follow with the creamy, savory comfort of Campbell’s® Culinary Reserve Broccoli Cheddar Soup, a classic reimagined for modern dietary needs. Add coastal flair with Campbell’s® Culinary Reserve Maryland-Style Crab Soup, full of briny depth and vibrant vegetables. Finally, Campbell’s® Culinary Reserve Frozen Condensed French Onion Soup delivers rich, caramelized flavor that brings the whole flight home. It’s gluten-free grazing, done right.
Styled to Be Shared
In today’s visual-first dining culture, presentation is more than a nice-to-have—it’s a must. Millennials, more than any other generation, are influenced by what they see online: 71% have purchased a food or drink just because they saw it on social media.3 To tap into that power, make soup flights photo-ready with mini bowls, glasses, or jars, and elevate them with thoughtful garnishes and sides like breadsticks or Lance® Saltines Crackers. Great flavor draws them in—but great presentation gets the post.
Let Flavor Fuel Your Profits
Tapping into food trends isn’t just smart, it’s profitable. After all, trends spark curiosity and higher check totals. Since 74% of consumers are looking for what’s new, soup flights offer the perfect moment to upsell.4 Suggest artisan sides for a small upgrade, or pair the flight with a vibrant V8® mocktail like a Strawberry Cucumber Fizz or Spicy Non-Alc Bloody Mary. The result? A better guest experience—and a stronger bottom line.
- Technomic, Ignite Menu, 2024
- Datassential, State of the Menu 2024, October 2024
- Datassential, 2025 Trends, December 2025
- Appfront, “The Importance of LTOs for Restaurant Trends and Strategies,” November 24, 2023
